California Dreamin'

Coordinated ad campaign to announce the opening of CLR Design's newest office in Southern California. I worked from concept to implementation. For the project, I designed and illustrated a single print ad that could be distributed and modified through multiple outlets and media: as a half-page ad in an industry trade magazine, as a physical, mailed postcard, and as a web feature employing audio and synchronized motion graphics. I developed the ad using a combination of Photoshop, Illustrator, InDesign, and AfterEffects, as well as hand-drawing, painting, and photography. Following design, I edited the firm's website html files, and wrote custom javascript and css components to host, integrate, and optimize the animated feature for both desktop and mobile viewing.